First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.
That said, I know that there are a lot of you who may be curious about the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply...
Do you want your social media images to make an impact? Are you tired of your images looking fuzzy or being cut off? Your images need to be the correct size for each social channel to maintain their proportion and clarity. In this article I’ll share the official dimensions recommended for images on the top social networks.
Facebook can help you learn more about your customers. With Facebook Audience Insights you can discover a lot of publicly shared information and unlock buyer personas by using specific features of Facebook along with details you already know about your customers. In this post, we’ll show you how.
If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we're going to look at Google Analytics from the absolute beginner's point of view.
Are you ready to perform the research to determine the most successful content on specific topics? If so, there are tools that can help. We’re going to look at the metrics you will want to use and tools that will help you get them quickly to find the best pieces of content in your industry.
One area that many businesses struggle within online marketing is coming up with a social media strategy. Everything from creating social profiles to a social content strategy can be daunting. Fortunately, your business doesn’t have to reinvent the wheel. Chances are, you can gain a good understanding simply by reviewing your competitor’s social content strategy.
Creating a great piece of content that will perform well in search engines can be a time-consuming task. To ensure that your content will drive organic search traffic to your website, you must optimize it from start to finish, inside and out. In this post, we’re going to look at eight essential tools you can use to simplify the search engine optimization of your content, from ideation to promotion.
When it comes to LinkedIn, you know you need to complete your profile, participate in groups, create company pages, and create showcase pages to get results. So, this post is going to skip over the basics and dive right into the tips, tools and resources you need to take your LinkedIn experience to the next level.
How to Unsubscribe From Blog Posts
There’s nothing worse that being subscribed to notifications that you didn’t opt-in to voluntarily. LinkedIn’s notifications of new posts by peopl...
Let's look at seven Facebook pages that you should be stalking, whether you are in the real estate industry or simply looking for great examples of Facebook marketing strategies to follow.
Are you looking for ways to get more exposure for your small business online? If so, you have come to the right place. Depending on your type of business, you will find plenty of ways to get more traffic, leads, and sales in this essential list of digital marketing ideas for small businesses.
Want to use Facebook ads, but not sure where to start? This Beginners Guide takes you through the basics of how to advertise your business on Facebook.
When it comes to your content, you want people who are passionate. Find the right person for each role in your content marketing team structure.
Are you one of the 3.7 million employees that works at home on a part- or full-time basis? If so, then you know that while there are definitely some perks, there are also some challenges in terms of managing your own productivity.
In this post, we’re going to look at nine ways you can be more productive when working from home.
1. Create a space that you use just for work
For those that work on a laptop, you might be tempted to work all throughout your house. At the dining table or kitchen bar...
Have you considered using website personalization to increase conversions on your website?
From special sale popups to inviting a mobile user to stop by since they are in the area, there are dozens of ways you can personalize your website to your user based on a variety of factors.
But does website personalization get results?
We decided to ask the experts, and here’s what they had to say about how website personalization affects conversions.
“I expect persona...
Want to learn the secrets of running a successful Facebook page for your business? Our Facebook Page Spotlight series is designed to showcase the amazing things businesses and brands do to create quality engagement and loyal fans. Best of all, they are things that every business can incorporate into their strategies without having to break the bank. This week, we’re going to look at how UPS creates viral engagement by highlighting the everyday heroes in their workforce.