Kristi Hines

Kristi Hines

Business & Marketing Writer

Kristi Hines is a freelance writer, business blogger, and certified digital marketer who creates website copy, blog content, lead magnets, white papers, ebooks, emails, and more.

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Kristi Hines

Kristi Hines is a freelance writer, ghostwriter, and professional blogger who develops blog content, white papers, and ebooks for businesses. Her work has been ......

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Salesforce Canada Blog

New tips, trends, and insights from the world's leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps...

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7 Ways to Incorporate Video Into Your Marketing Campaign

Video helps businesses connect with their audience on a different, more human level. Here are seven simple ways to add video to your marketing campaign....

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What You Can (and Shouldn't) Automate for Social Media Success

Automation isn't always a bad thing. The right tools and tactics can free up time and help you achieve social media success....

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10 Helpful Insights From Your Competitor's Social Media Strategy

Your social strategy doesn't have to start from scratch. Take note of what your competitors or influencers are up to and learn from their wins and shortcomings....

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How to Find and Engage with Your Target Customers on Social Media

Maintaining social media profiles can rev up engagement with fans. But in order to create meaningful engagements, you have to find your target customers....

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How to Create a Social Media Strategy that Works for Your Small Business

Small businesses can in fact manage their social strategies without a ton of time, personnel, and money. Learn how to create an effective social strategy with minimal resources....

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The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between...

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Hidden Social Media Features You Should Know

Less-than-obvious features of the top social media platforms for businesses can help monitor audiences, create more streamlined, organized profiles, and use social more efficiently....

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LinkedIn Dos and Don’ts for Business

LinkedIn is an invaluable tool for job seekers and recruiters. But to get the most out of this professional social media platform, users should consider a few etiquette tips first....

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The Super Bowl-Style Sales and Marketing Strategies Canadian Firms Should Steal

Photo by Elvert BarnesAlthough lots of sports analysts and commentators are making big predictions about what will happen when the New England Patriots face the Seattle Seahawks at Super Bowl 2015 this Sunday, there’s only one sure winner: the companies who capitalize on the sales and marketing...

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10 Must-Have Communication Skills for Business Success

Great communication separates a good business from a great one. In this post, we discuss key ways to review and improve the way your team communicates internally and externally....

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How Soft Skills Are Crucial to Your Business

For an employee to effectively perform in the workplace, he or she needs to have a specific and unique set of vital technical skills. But what about non-technical skills? Skills that govern an employee’s ability to communicate, form relationships, and prioritize tasks are often overlooked in...

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15 Ways to Cut Through Inbox Noise (and Get Your Emails Opened)

There has never been a better time to hone in on one-on-one email crafting skills. With more than 183 billion emails sent every day, managing that inbox is a part-time job. Read on for 16 tips to cut through the inbox noise....

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Social Media: What You Need to Budget for in 2015

In the online marketing world, you get what you pay for. Fortunately, there are a number of ways to stretch each dollar and improve returns. Read on for expert tricks to make online marketing just a little bit more affordable....